My phone rang one September night. The voice on the other end said “Jennifer, you have been marketing to our house. We would like you to come to list our house. Our House address is XXX.” This listing was in Westminster, a Single Family Home. As I always do, I drove to the house and delivered a pre-listing package in person the day before my appointment. This house had been on the market listed with another realtor for over 2 years, but the house never sold. When I toured the house, I saw several unique qualities. However, the photos from the previous realtor failed to make the house’s best features stand out online. The owners said they would like me to stage the house, re-take the photos and help them sell their house. They said they were disappointed and discouraged by the lack of communication and guidance from the realtor they had hired before. They signed the listing agreement with me right away and that gave me the right to start to work for them. Three items that I discussed with the sellers are: professionally clean their house; paint the house; declutter their children’s rooms. The owners opted to professionally clean their house and declutter their children’s rooms.
Here are what I provide in my marketing plan for sellers.
Staging: I am a certified home stager too. I re-purpose their existing furniture without asking the owners to spend extra money. Stage to sell is my belief!
Professional photos: Both interior and exterior photos taken by a superior photography company (not the brokerage), video walk-through, 3D Matterport, Aerial photos and Twilight photos.
Professional printed material: I also have printed material professionally made for the house. I also mail out about 200 Open house postcards, Coming Soon postcards, and Just Listing postcards.
Yard sign: The yard sign has a QR code attached and a TEXT To rider.
Result: Over 30 showings in less than 30 days. The neighbors who came to visit the open houses commented on how beautiful the photos and printed materials were. The house received an offer right away but the seller and buyer were not able to come to agreement on the terms and conditions. The beginning of the pandemic brought a pause in real estate market activities for about two months. Even so, the house sold right after the pandemic restrictions were lifted. It was about 4 months after initially listing with me that the sellers received an offer that they were pleased with. I also negotiated an extra $11,000 for the sellers.
Additional Marketing Service: I promise my clients that I am available during the transaction. I kept my word. I showed the house to potential buyers; dropped shoe covers and material off at the house; supervised the house cleaners and window cleaning crew when the sellers were unavailable; communicated with the sellers almost daily; forwarded feedback to the sellers after showings; and even helped the sellers to sell some of their antique furniture online. I even spent one Sunday afternoon helping my seller to clean their hardwood floor on all 4s because no cleaning crew was willing to show up on a Sunday and a showing was scheduled the next morning.
Advice that I give to my clients is based on what will help my clients receive the highest realistic price when they sell their houses.
Working with Jenstuckeyhome can benefit sellers not only to sell their house successfully but also to reduce stress during the transactions.
